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A memed Revolution?: Content analysis on how Twitter users used memes as a means for political expressions of dissent during the 11J protests in Cuba
León Carpio, Luis Orlando ; Turková, Kateřina (advisor) ; Dimitrov, Michal (referee)
The present thesis addresses Twitter memes as a means for political expressions of dissent during the protests that took place in Cuba on the 11 of July 2021. It focuses on the nuances in the discourses that memes conveyed regarding the 11J protests and the COVID-19 crisis and it is aimed to the nature of the messages to understand their main features and stance and make inferences about the motivation behind the act of posting. In doing so, content analysis with a mixed approach - quantitative and qualitative, stressing the latter - was applied to the 111 memes found in a time frame consisting of one week, from 8 to 15 July 2021. The analysis permitted us to conclude that memes carried the main and simplified opinions of Cubans, made references to the political and sanitary crises, targeted politicians and their supporters as the main forms of dissent. Politically, memes helped netizens to criticize the Government, and the political and ideological system, among other things, mainly through humor; although serious memes were also present. Memes, primarily statics and recognized as a nucleus content, received between 300 to 1000 likes, and were produced mainly by common users. Surprisingly, most of them were from outside Cuba.
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Internet memes as a tool of popcultural citizenship
Suchý, Marek ; Reifová, Irena (advisor) ; Mňuková, Dominika (referee)
This bachelor thesis focuses on internet memes as a possible element of political communication. Memes themselves were first investigated by R. Dawkins in the late 1970s. With the rise of the Internet, the concept began to appear under the term 'Internet memes'. The history of the concept of meme, both in its classical and internet form, is included in this thesis, alongside their definitions, as with the concept of political communication, for which I offer different variants of definition. In addition, I also present the Internet homes of memes, i.e. the websites on which Internet memes have developed (and continue to develop) and on which they are disseminated. After introducing the basic categories of memes, I focus on introducing the "Pepe the Frog" meme, as a distinctly unique meme with respect to its history and "life journey", in the context of political communication. Subsequently, I offer other formats of memes, from other categories, that have been used in political communication, but their history is not as deep and significant as Pepe's. There are examples of global memes as well as memes from the Czech Republic. Apart from the internet sources, I have used the book by L. Shifman: Memes in Digital Culture and by Brian McNair: An Introduction to Political Communication and a documentary...
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Antisemitic memes on 4chan.org
Feistinger, Aleš ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
In my thesis I address three questions: 1. What are the principles of memes? 2. What categories of anti-Semitic memes can we identify on 4chan.org? And 3. how do they relate to existing knowledge about anti-Semitic propaganda? To answer the first question, I review current theories ranging from active audiences, through Internet memes, to the interaction of memes and politics. Furthermore in the theoretical section, I describe the website 4chan.org (including its boards /b/ and /pol/) and the current form of anti-Semitism on the Internet. For the research of the second question, I have identified semiotic analysis, complemented by grounded theory, as the most appropriate methodology. I present its methodology and practical use, followed by presenting results including subcategories and illustrative examples. The thesis concludes by integrating the most important findings into current knowledge and anti-Semitism and thus answering the third research question. Finally, the main findings are summarized.
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Qualitative analysis of Internet chain letter phenomenon
Kozlová, Dana ; Švelch, Jaroslav (advisor) ; Kubíčková, Vladimíra (referee)
Chain letters and e-mails are a form of secondary orality. This work determines chain letters as a type of media and looks for message spreadability. The work discusses chain letters spreadability in terms of memetic theory. And looks for fairy tales motifs. The typology is made from chain letters collected from public databases and those forwarded via e-mails and social networks. It is made by form, theme and origin resulting in at least 9 forms and 17 functions. In various forms and functions their usual characteristics and differences are demonstrated . The order by origin explains some differences in the translated messages. It looks for specifics in Czech messages such as racist themes. From structured interviews the criteria of how recipients divide their chain letters and how they select their recipients was discovered. The work refutes the hypothesis that chain letters are spread only among homogeneous groups. In addition, it verifies that the circulating e-mails do not spread easily just because of effortless forwarding. According to the interviews, the main motive for forwarding is the supposedly positive reaction from the recipient.
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Visual experince as example and pattern in relation to the expansion and influence into human life
Nohejl, Jiří ; Czumalo, Vladimír (advisor) ; Vojtěchovský, Miroslav (referee)
The main theme of this dissertation is to define an image as a visual experience. The human interaction is described by the author himself as a perception of the image, which serves as an information unit that could be presented as a possibility, example and pattern for the individual. There is an emphasis on the process of perception itself and on the way of interaction of an individual emphasizing the context of social learning and imitation in this text. The analysis of the principles of this interaction leading into introduction of the partial interactive models covering these processes is formed by the essential plane. The structure of the thesis is divided into ten main chapters in which the author tries to introduce a category of perception, a definition of the image and imitation as a tool of cultural transmission, presentation of the units of this transmission, the process of the interaction itself and analogous example of the fundamental role that a person in this interaction holds. There are also three analogies of these roles, which refer to the anthropological universal interaction describing the man as a gatherer and hunter. Their main purpose is to illustrate the form of a human experience better. Finally, there are reflections on the topic above. The possibilities and results, which...
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Visual experince as example and pattern in relation to the expansion and influence into human life
Nohejl, Jiří ; Wittlich, Filip (referee)
The main theme of this dissertation is to define an image as a visual experience. The human interaction is described by the author himself as a perception of the image, which serves as an information unit that could be presented as a possibility, example and pattern for the individual. There is an emphasis on the process of perception itself and on the way of interaction of an individual emphasizing the context of social learning and imitation in this text. The analysis of the principles of this interaction leading into introduction of the partial interactive models covering these processes is formed by the essential plane. The structure of the thesis is divided into ten main chapters in which the author tries to introduce a category of perception, a definition of the image and imitation as a tool of cultural transmission, presentation of the units of this transmission, the process of the interaction itself and analogous example of the fundamental role that a person in this interaction holds. There are also three analogies of these roles, which refer to the anthropological universal interaction describing the man as a gatherer and hunter. Their main purpose is to illustrate the form of a human experience better. Finally, there are reflections on the topic above. The possibilities and results, which...
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The rise of the alt-right in the US and its online presence
Rýdl, Štěpán ; Ženíšek, Jakub (advisor) ; Váňa, Jan (referee)
1 The 2016 US presidential election was significant, among other reasons, due to being noticeably influenced by a new far-right movement. Coined in 2008 by Richard Spencer, the term "alt-right" refers to a fringe online far-right movement. This thesis aims provide a brief summary of all the significant aspects of the ideology. The most important ideological tenets: emphasis on masculinity, ethno- nationalism and anti-Semitism; will be described, as well as the online presence and conduct of its followers. The alt-right movement will be compared to other far-right and conservative ideologies and its rhetoric analysed as a form of propaganda.
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The viral potential of internet memes
Limanovský, Adam ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the phenomenon of Internet memes. The theory of memes came from the evolutionary biologist R. Dawkins in the late 1970s, as a cultural analogy of genes. Decades later, the term "meme" began to appear in Internet culture in conjuction with Internet jokes. This thesis works with the concepts of meme, virality, spreadable media and media convegence. All of these terms define the current Internet environment. The diploma thesis is based mainly on books by L. Shifman: Memes in Digital Culture, H. Jenkins: Convergence Culture: Where Old and New Media Collide and Spreadable Media: Creating Value and Meaning in a Networked Culture (co-authored) and K. Nahon and J. Hemsley: Going Viral. This diploma thesis deals with the definition of the term meme and its differentiation from the term virality, because for the average Internet user, these two terms are synonymous. The thesis describes meme genres, phases of the creation of Internet memes, which arise mainly from spreadble media and on the basis of which principles are memes created and what factors contribute to their spread in cyberspace. The analytical part consists of a contextual analysis of selected Internet memes, which demonstrates how digital manipulation changes the context of memes in which the meme can be used and how this...
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The rise of the alt-right in the US and its online presence
Rýdl, Štěpán ; Ženíšek, Jakub (advisor) ; Váňa, Jan (referee)
1 The 2016 US presidential election was significant, among other reasons, due to being noticeably influenced by a new far-right movement. Coined in 2008 by Richard Spencer, the term "alt-right" refers to a fringe online far-right movement. This thesis aims provide a brief summary of all the significant aspects of the ideology. The most important ideological tenets: emphasis on masculinity, ethno- nationalism and anti-Semitism; will be described, as well as the online presence and conduct of its followers. The alt-right movement will be compared to other far-right and conservative ideologies and its rhetoric analysed as a form of propaganda.
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